This created the precedent for multiple favicon sizes and helped cement PNG as the preferred format over Microsoft Windows’ ICO file format. In 2008, after the launch of the initial iPhone, the favicon took one more major turn after Apple introduced the “apple-touch-icon.png”, a higher resolution version of the favicon used for pinning to iOS’s dock. Later, both Firefox and Safari added PNG support for Favicons, marking the first major change to the Favicon format. Shortly after, in 2000, the World Wide Web Consortium (W3C) adopted the favicon for the HTML 4.0 (with intentionally vague specifications).Īs early as 2001, web browsers began to adopt the favicon next to the URL and soon became ubiquitous across the web, migrating to the now-familiar browser tabs. If a website had a favicon.ico file placed in the root directory of its domain, the favorite bookmark entry would include the custom icon. Bookmarks in the favorites tab had the option of including a favorite icon next to each URL. Microsoft’s nomenclature dubbed bookmarks in Internet Explorer as “Favorites”. The Favicon was originally introduced in March 1999 by Microsoft alongside Internet Explorer 5’s new “Favorites” tab.
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